Madison Sports Group has signed up with Thomas Cook Sport to be the official supporter of Six Day Cycling, offering fans unique travel experiences.
The UK’s leading sports tour operator will give cycling fans the chance to get closer to the action as part of a three-year deal with the company behind Six Day London and Berlin.
If you want to see whether Belgian duo Kenny de Ketele and Moreno de Pauw can repeat their success from the inaugural Six Day Series, where they topped the podium in both London and Amsterdam, before finishing second in Berlin and Copenhagen and taking the overall title in Mallorca, then Thomas Cook Sport have just the thing for you.
Their hospitality experiences for London and Berlin includes seating just metres from the track, an overnight stay in the city, a complementary bar and a dedicated VIP entrance.
An experience that Rob Slawson, head of Thomas Cook Sport, says is a must for any lover of track cycling.
“We’re proud to have partnered with Six Day Cycling and we’re excited to grow this partnership with the event that personifies everything that is exciting and modern about the sport,” he said.
“We can’t wait to deliver first class sporting experiences to cycling fans in true Thomas Cook Sport style.”
And Madison Sports Group chairman Michael Gollner urged racing fans to act early to ensure they are not disappointed.
“We are working incredibly hard to reinvent Six Day cycling and partnering with Thomas Cook Sport is an exciting step on that journey,” he said.
“Six Day London is now well established on the UK sporting calendar and Six Day Berlin is the world’s longest running Six Day event.
“With Thomas Cook Sport’s help we will grow the Six Days into truly international events.”